Criteria:

1. ESG INNOVATION AND VALUE CREATION (30%)

• The team have clearly defined a real-world ESG problem and its solution

• The problem/solution presents a compelling business opportunity

• The business solution is original and innovative

• The business fulfils a customer need, has resonance and desirability

• The business significantly improves on an existing business solution that is not environmentally or socially sustainable

• The product or service addresses one or more of the UN’s sustainability goals

• The team can evidence/measure the positive impact of their business solution

2. MARKET AND COMPETITION (20%)

• The team clearly identify a target market and the market potential of their product/service

• The team can differentiate their product/service from competitors

• A realistic and viable business model is presented which covers financial, marketing AND communication elements

• The team can demonstrate scalability in both the geography and the scope of their solution

3. ORGANIZATIONAL SUSTAINABILITY / ENTERPRISE ESG (30%)

• In addition to launching a sustainable service/product, the team demonstrate they are intent on building a sustainable organization (e.g. the organization has its own ESG standards such as being carbon neutral)

• The team demonstrates their commitment to ALL stakeholders in their business: customers, as well as employees, shareholders and the communities where they live and work

• The team has the diversity of experience and expertise necessary to be successful

• The team demonstrate resiliency, adaptability and learning

• Measurable goals are in place for reducing their own environmental footprint, regenerating natural systems and/or creating positive social impact

• Any ESG risk factors (e.g., waste, emissions, human rights, supply chain etc.) are addressed in their business plan

4. PERFORMANCE (20%)

• Pitch, deck and/or video is well structured and easy to understand

• Pitch, deck and/or video is commercial and appealing

• Pitch, deck and/or video effectively conveys their message

• The team are responsive to questions and/or feedback from judges in the live pitch session